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Top 10 Resources
So, what do you suppose copywriting is all about? You need to grab the reader's attention and keep it through the next 500 words; maintain his interest and focus; and then, the biggie, persuade him to buy the very thing you are talking about.
So, how hard could that be? Well, apparently, some people do not think that talking someone into something is that easy. Apparently, some people do not think that talking people into anything is that easy. Oh? Really? Perhaps they have just forgotten how easy it really is.
Little kids are natural experts. If they want something, they connect with their audience emotionally and force the issue.
Dogs know how to do it too. I've even seen my own dog do it. Silly dog comes into the room where I am, and looks at me. Wiggles around. Smacks his lips. Looks expectant. Nudges my hand. And if, after all that, I don't respond, he lies down, gets a glazed look in his eyes, and sighs. Loudly. Twice. And, then, without moving anything but his eyes, he looks right at me. And sighs. And if I move at all, he's on his feet in a flash, dancing around me.
It's all the same stuff. It all gets the same results. What we want, what kids want, what dogs want – results.
The top 10 links dealing with copywriting are as follows:
Newspaper copy editors and their fans talk shop on the Editors Forum.
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