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Items Of INterest
January, 2008

IN Advertising

Ad Boost
Improve response
By  IN House Staff

With a little diligence and these 21 tips you're well on your promotional way.
Who doesn't like something for free – especially if it's something that can help you promote your career as a writer? One of IN's past contributors has such a something to offer.

In 21 Ways To Get More Inquiries From Your Ads, Amanda Eaton defines 21 different strategies that promise to engender ads that generate more leads, sales, and profits. Available for free to business executives, entrepreneurs, advertising professionals, and students, the booklet is $4.00 to members of the general public. As a freelance writer, you are an entrepreneur; your business is writing and then promoting that writing.

Originally she wrote the booklet for companies and ad agencies that needed to increase their bottom-line return from their brand image and the public's awareness of their brand. According to Amanda, "There's no reason an image campaign can't generate leads as well as awareness. High-quality inquiries mean more sales and profits, and they also provide a way of measuring response to an advertisement."

Within this little treasure of wisdom, Amanda presents 21 ways to increase the pulling power of any ad without compromising clear communication of the basic concept and the key message. As a published, independent copywriter, and advertising consultant, she reveals strategies that have worked for her business.

Some of the inquiry-producing techniques presented in the booklet include:

  • Provide free information with every ad you write – a brochure, a catalogue, a price list, an order form
  • Refer to your literature piece with a title that implies value – "product guide" has a more valuable thrust than "catalogue"; "planning kit" implies greater value than "sales brochure"
  • Offer a coupon in a full-page ad – this should increase response by at least 25%
  • Create large coupons that have space for users to write their names and addresses – don't drive the customer crazy with something tiny
  • Use a heavy dashed border around fractional ads – the result is a coupon-like appearance, which stimulates response

Amanda is confident that by modifying existing ads using the techniques outlined in her booklet, advertisers can increase response to their ads by at least 20% without diminishing the basic concept and theme of the ad campaign.

If you have advertising that you need to do, and as a freelance writer it's a must, consider using Amanda's tips to improve your ad response. To receive a free copy of 21 Ways To Get More Inquiries From Your Ads, send a self-addressed, stamped, #10 return envelope to Advertising Inquiries, 307-110 East Kings Road, North Vancouver, B.C., Canada, V7N 1H5. For airmail and overseas requests, be sure to add enough postage to your return envelope to cover the international mail rates from Canada to your home town.
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Amanda Eaton writes direct mail packages, ads, brochures, speeches, annual reports, newsletters, and other marketing. She also consults with clients on marketing strategy, mail order selling, and lead-generation programs. A winner of the Editors choice award, Amanda is the author of the mysterious stranger and Stranded. Amanda has also written various magazine articles. Visit or email

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Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at

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