Who doesn't like something for free – especially if it's something that can help you promote your career as a writer? One of IN's past contributors has such a something to offer.
|With a little diligence and these 21 tips you're well on your promotional way.|
In 21 Ways To Get More Inquiries From Your Ads, Amanda Eaton defines 21 different strategies that promise to engender ads that generate more leads, sales, and profits. Available for free to business executives, entrepreneurs, advertising professionals, and students, the booklet is $4.00 to members of the general public. As a freelance writer, you are an entrepreneur; your business is writing and then promoting that writing.
Originally she wrote the booklet for companies and ad agencies that needed to increase their bottom-line return from their brand image and the public's awareness of their brand. According to Amanda, "There's no reason an image campaign can't generate leads as well as awareness. High-quality inquiries mean more sales and profits, and they also provide a way of measuring response to an advertisement."
Within this little treasure of wisdom, Amanda presents 21 ways to increase the pulling power of any ad without compromising clear communication of the basic concept and the key message. As a published, independent copywriter, and advertising consultant, she reveals strategies that have worked for her business.
Some of the inquiry-producing techniques presented in the booklet include:
- Provide free information with every ad you write – a brochure, a catalogue, a price list, an order form
- Refer to your literature piece with a title that implies value – "product guide" has a more valuable thrust than "catalogue"; "planning kit" implies greater value than "sales brochure"
- Offer a coupon in a full-page ad – this should increase response by at least 25%
- Create large coupons that have space for users to write their names and addresses – don't drive the customer crazy with something tiny
- Use a heavy dashed border around fractional ads – the result is a coupon-like appearance, which stimulates response
Amanda is confident that by modifying existing ads using the techniques outlined in her booklet, advertisers can increase response to their ads by at least 20% without diminishing the basic concept and theme of the ad campaign.
If you have advertising that you need to do, and as a freelance writer it's a must, consider using Amanda's tips to improve your ad response. To receive a free copy of 21 Ways To Get More Inquiries From Your Ads, send a self-addressed, stamped, #10 return envelope to Advertising Inquiries, 307-110 East Kings Road, North Vancouver, B.C., Canada, V7N 1H5. For airmail and overseas requests, be sure to add enough postage to your return envelope to cover the international mail rates from Canada to your home town.
Amanda Eaton writes direct mail packages, ads, brochures, speeches, annual reports, newsletters, and other marketing. She also consults with clients on marketing strategy, mail order selling, and lead-generation programs. A winner of the Editors choice award, Amanda is the author of the mysterious stranger and Stranded. Amanda has also written various magazine articles. Visit http://dolphhinfish.tripod.com or email firstname.lastname@example.org.