Monthly Online eZine  
News And Views For Working Writers

 INside Scoop
 IN Her Own Write
 Pen IN Hand
 Write On!
 Screen & Stage
 Top 10 Resources
 Book Reviews
 Items Of INterest
 Global Offerings
 INside Services
 Bill The Bard
 The Writer At Work
 Games & Puzzles
 Classic eTexts
 Free Software
 IN Banners
 Who's IN
 What's IN
 Editorial Calendar
 Join IN's Team
 Contacting IN

IN Front Cover


Learn To Be A Better Journalist

Buy Classic Literature Collections

Acclaimed Screenplay Writing Software

Books On How To Write Fiction

Become A Well Paid Travel Writer

Vote daily and raise our ranking!

January, 2008

Coyote Morning

Corporate Newsletters
A reliable gig
By  Karen Braynard

Help managers communicate a clear message with corporate newsletters.
Corporate writing has its many facets and income generating projects. Sure, there are press releases, resumes, bios, and advertising copy. But, perhaps one of the most reliable writing gigs can be found in writing (or editing) company newsletters.

Any business with more than a handful of employees needs to get the word out to them. Whether it's company business, personnel issues, or upcoming events, a newsletter is one way to keep the information flowing from the top down. But not every manager has the time to put together an informative yet interesting read—that’s where you can step in.
While it might be a new concept for business owners/managers – hiring a professional writer to put together a company newsletter – it's really not a novel idea. Productive managers know that putting their money where their mouth is can be profitable in the long run. And, more and more often, managers are putting their money into company communications.
Thanks to the digital age and the modern way of looking at communication, company newsletters have taken on a fresh face and no longer have the air of the boring rags of yesterday. Showing a manager the value of a good newsletter isn't hard and the product can actually sell itself.
There are many ways to approach selling yourself as the company's newsletter writer. First, find out if the company you’re approaching already has one. If they do, try to get your hands on it to see how you can help to make it more efficient and more enjoyable to read. Unless the newsletter is already being professionally written, it won’t be hard to show how you can turn their "information briefing" of scrambled ideas into an entertaining yet informative document with a corporate theme running throughout – a significant document that will keep the reader reading.
If they don't already have a newsletter, then you have a great opportunity to sell the idea of providing information to their employees. You should prepare a proto-type to illustrate your skill and the value of the newsletter itself. It doesn't have to be tailored to their business, but if you can create a portfolio sample in the same industry it will be more effective. It should be as realistic as possible, with sample articles, mock events, and even photographs. The important thing to show in your sample newsletter is how you can organize company information in a way that is meaningful, thematic, and entertaining. And, one of the largest benefits of a well written newsletter is the team-building camaraderie it can engender.
Managers want to know that their employees are getting the important information they need on a regular basis. Whether that information is about upcoming company policy changes, achievements of personnel, or recent events it all needs to be presented in a way that will grab attention and convey information.
A corporate theme is a great concept that many harried managers may not have thought about as they go through their own daily grind. You can develop and incorporate that theme throughout the design and content of the newsletters you write. A theme unifies workers and management – it reminds everyone that they're all on the same team.
You can see how newsletter writing can be a reliable gig. That doesn't mean it's an easy one. It's time consuming and requires a lot of interaction with the "editors" or managers who've hired you. You can expect a lot of back-and-forth during the first issue, but that should diminish once they become comfortable with your ability to represent the company to their employees. The great thing is that you can create a partnership with these companies that will last into future.
There are many other factors that go into newsletters, beyond the writing. In the next edition, I'll share how to organize a company newsletter and ways you can capitalize on the product to help boost everyone's bottom line.
IN Icon

Karen Braynard, a corporate writer and journalist, has enjoyed published success in several newspapers and magazines.  Thanks to her growing list of business clientele, she is now developing writing workshops to help her clients learn how to write for themselves, with Impact and Results!™.  Learn more at or email A networker at heart, Karen would love to hear from you.

Sign Up and Use Our New Forums! Voice Your Opinion! Discuss Our Content! Ask for Writing Assistance. Post Your Successes, Queries or Information Requests. Collaborate with Other Writers.

© Freelance Writing Organization - International 1999-2049

IN This Issue
Part III: What Your Publisher Won't Tell You
Part II: What Your Publisher Won't Tell You
Part I: What Your Publisher Won't Tell You
The Delusional Is No Longer Marginal
Part II: Researching Nonfiction
Part I: Researching Nonfiction
Rediscover Your Passion
Pet Prose
Successful Influence
There's Money In That Junk Mail!

Support IN
Receive Free Gifts
$20.00 Voluntary Contribution
$35.00 Voluntary Contribution
$50.00 Voluntary Contribution

New Novelist Software

Effectively Manage Your List

Writers Digest 101 Site Award

Your Ad Here

Traffic Swarm For Writers

Hottest Books This Month!

Whose Books Are Turning Into Movies?
Bald Ego
Mouse Over To Pause

Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at

Our Own Banner Rotator System
Any banner seen below is either our own or one of our members.
Support the cause - click a banner.

Want Your 468x60 Banner Above? It's FREE For Newly Published Books

© Freelance Writing Organization - International 1999-2049
All Rights Reserved. Copying in any way strictly forbidden.
Our Disclaimer Is Based Upon McIntyre's First Law: "Under the right circumstances, anything I tell you may be wrong."