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Top 10 Resources
January, 2008

Easy Way To Write

Top 10: Persuader
Kids and dogs are naturals
By  Char Milbrett

o, you want to make it as a copywriter? You want to write letters that make people stop, stare at your words, and think, "Oh gosh, I must have that." Well, don't take any advice from me. I have never been a copywriter. Or, have I? Hmmm. I've definitely been interested in being a copywriter.

So, what do you suppose copywriting is all about? You need to grab the reader's attention and keep it through the next 500 words; maintain his interest and focus; and then, the biggie, persuade him to buy the very thing you are talking about.

So, how hard could that be? Well, apparently, some people do not think that talking someone into something is that easy. Apparently, some people do not think that talking people into anything is that easy. Oh? Really? Perhaps they have just forgotten how easy it really is.

Little kids are natural experts. If they want something, they connect with their audience emotionally and force the issue.

Dogs know how to do it too. I've even seen my own dog do it. Silly dog comes into the room where I am, and looks at me. Wiggles around. Smacks his lips. Looks expectant. Nudges my hand. And if, after all that, I don't respond, he lies down, gets a glazed look in his eyes, and sighs. Loudly. Twice. And, then, without moving anything but his eyes, he looks right at me. And sighs. And if I move at all, he's on his feet in a flash, dancing around me.

It's all the same stuff. It all gets the same results. What we want, what kids want, what dogs want – results.

The top 10 links dealing with copywriting are as follows:

Ivan Levison – Direct Mail, E-mail and Advertising Copywriting

A freelance copywriter who builds profits for high tech companies, supplies free articles loaded with information on copywriting: writing, improving, and marketing.

Free tutorials on copywriting, web content, advertising, internet marketing, direct mail.

The Copywriting Site

A site that offers free information, tips, and tricks on copywriting that closes the deal.

Insidedirectmail: A Target Marketing Group Publication

The staff read 3,000 to 4,000 pieces of direct mail every month, and dissect the winners and losers for you. Get a feel for the newsletter and learn the ins and outs of some of the thousands of mailings in their archive. Great for learning how to write direct mail pieces.

Marketing Words

A free archive of articles pertaining to the field of copywriting.

Wizard Academy

A progressive new kind of communications school offering distance learning and on-site courses as well as special events. The Magical Words and the Ad Writing 101 curricula are aimed at studying and producing improved copy.

McMurray: Subscription Newsletters: Copy Editor

A leading language newsletter, companion website, and job search site for copy editors.

Web style guide and information on how to create editorial style and procedures for websites.

The Electric Editors

A joint venture for a group of editors harnessing the Internet as an effective medium and resource for professionals across the full spectrum of publishing activity. They provide three email discussion lists, EDline, Grapevine, LANGline, a library of on-screen editing macros and a broad list of links to support publishing professionals in their daily work.

Testy Copy Editors

Newspaper copy editors and their fans talk shop on the Editors Forum.

If you are a registered member of the Freelance Writing Organization - Int'l ( you can also use our free, online writing resource database which contains thousands of writing web sites.

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Char Milbrett is an independent researcher, online since 2000, providing writers and business professionals with information needed to complete projects, novels, assignments, essays, articles, or any other type of undertaking requiring up-to-date facts and materials. Do you need help locating hard to find information? Email:

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Top 10: On Hiatus
Top 10: Knock, Knock
Top 10: Perspective
Top 10: History
Top 10: Writer's Slump
Top 10: Moth Mentality
Top 10: Outlandish
Top 10: Illusion
Top 10: Appreciation
Top 10 : Fear

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Bald Ego
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Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at

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