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January, 2008

Best Revenge

Switching From Print To Broadcast Writing
And you thought meeting a print deadline was stressful
By  Gene Lenore

To leap from print to broadcast writing, you'll enter a new world of journalism.
alf a lifetime ago, I was a fresh out-of-work writer living in Dallas, Texas. I had a wife, a baby daughter, and all the usual bills. I needed a job – fast. At this point in my career I had worked only in print – a daily newspaper reporter, a weekly newspaper editor, and the editor of an oil company's tabloid-size newspaper.

A few months previously, I had bumped into a guy I had newspapered with on a daily in West Texas. I called him. Did he know of anyone looking for a writer? He mentioned two places, a jewellery company and the news department at one of the network-affiliated television stations in Dallas.

The conversation regarding the television news writing job went something like this:

Me: I don't know anything about writing television news.
He: You can write can't you?
Me: Yes.

A few days later, I interviewed at the television station. First, I was surveyed by the television news director, then by the news manager who oversaw both the television news operation and a radio news operation.

I left the station with a job – a job that would forever change my career. I had made the switch from print to broadcasting. And what I learned there provided a solid basis for most of the jobs I've done in the years since.

The point I wish to make with this little personal story is that if you are a writer – a good writer – you can make the switch from print to broadcast writing. It won't be easy. Nothing worthwhile is.

If you decide to make the leap from print to broadcast writing, be prepared to enter a whole new world of journalism. It's a world filled with more than words. It's a world filled with pictures and sounds. It's a world filled not with paragraphs, but with minutes and seconds. It's a world filled with its own lingo – a lingo that you'll need to learn quickly in order to operate effectively in broadcast journalism.

What kind of lingo am I talking about? Here's a sample of how a television reporter's story might be laid out in television news shorthand:

Nat Sound/VO/SOVT – Standup bridge – VO/SOVT – SB -VO/SOVT – Standup Close

Nat Sound – Natural Sound

VO/SOVT – Voice over sound on video tape

Standup Bridge – A reporter on camera bridging two voice over segments

SB – Sound Bite (from interview)

VO/SOVT – Again voice over sound on video tape

Standup Close – A reporter's wrap up to the story.

Here's how that translates: The reporter opens the story with some natural sound made on the scene of the story (a storm damage story might open with a close up of a chain saw being used to cut apart a downed tree). The piece then moves into the reporter's voice over of more storm damage footage. Next, the reporter on camera at the scene is followed by a sound bite from someone whose home was damaged by the storm. Finally, the reporter on camera again, wrapping up the story and adding a sign off – "Joe Jones for Channel 3 News, Dallas."

In radio news, the same story might be laid out this way:

Nat Sound of chain saw, fade Nat Sound under, reporter voice over, sound bite from an interview and a reporter's close.

As a writer at an all news radio station, you might be given an Associated Press wire story and told to call the police station in a town ravaged by a storm and get a sound bite on the destruction. Your story would be written for an in-studio newscaster to read and would include the sound bite that you got from the police department.

Once you've made the choice to go from print to broadcast journalism. Your next choice will have to be radio or television. Whichever broadcast path you choose there will be more choices down the road.

Is your goal to work at a radio or television station in a small city? Do you want to live and work in a major metropolitan area? Is your dream job at a 24/7 cable news operation?

Whatever dream you chose to chase, be aware that in making the switch from print to broadcasting you're opening the door to a new world of journalism. A world that can move at warp speed. In this world, it's not yesterday's news that old; it's the last hour's news that's outdated.

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Gene Lenore is an award-winning creative talent with more than 30 years of experience in television, radio, video, film, and print. A former radio/television and print journalist, he is a veteran writer, producer, and director currently operating Red River Productions, Sherman, Texas. Red River Productions is a Telly Award Winner for the DVD "A Passion for Excellence: The Story of Sherman High School" E-mail or call (903) 893-8952.

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Part III: What Your Publisher Won't Tell You
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Part I: What Your Publisher Won't Tell You
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Bald Ego
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Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at

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