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January, 2008

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Self-Publishing X -- Developing Your Marketing Strategy
10 Part Reference Series On The Art Of Self-Publishing
By  Shelley Lowery

Developing a marketing plan is an essential part of your ebook's success. You must develop and implement a strategic plan that includes both short-term and long-term strategies in order to succeed.

Short-term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.

Short-term marketing strategies include:

Purchasing Advertising

Although there are many forms of advertising that may be purchased on the Internet, the best form is ezine advertising. Consider purchasing sponsor ads within a publication that targets your specific audience.

For further information, read the article entitled, "Internet Marketing Strategies -- Purchasing Advertising." at:

Forums (Discussion Boards)

Participating in forums that target your potential customer is a great way to share your expertise and make more sales. Although blatant advertising is prohibited, most forums will allow you to include your signature.

Search Engines

Listing your ebook's sales page with the top Search Engines and Directories will provide you with some additional traffic. However, ranking within the top twenty or thirty search results is very difficult. You may want to consider paying for a higher ranking. There are many Search Engines that will enable you to bid on keywords and pay a specified amount for each visitor you receive.

For further information, read the article entitled, "Internet Marketing Strategies -- Paying For Traffic." at

Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.

Long term marketing strategies include:

Opt-in List (Ezine)

An ezine, also known as an email magazine, online publication or opt-in list is simply a newsletter available via email and/or online.

Having your own publication will enable you to build a list of targeted potential customers.

For further information, read the article entitled, "Internet Marketing Strategies -- Building an Opt-in List." at

Free Trial

A great way to increase your ebook sales is to create a trial version of your ebook and freely distribute it. This will provide your potential customers with a sample of your ebook and encourage them to purchase the full version.


Writing articles is one of the most effective strategies you can use to increase your ebook sales. Write articles that target your potential customer and allow them to be freely published.

For further information, read the article entitled, "Write For Publicity." at

By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will increase your sales considerably.

To further increase your sales, list your ebook at various ebook sites.

Listing your ebook with a number of ebook sites will increase your sales considerably. Each site will pay you a specified percentage for each sale. This payment is known as a royalty. The royalties paid will vary at each site and will depend on your selling price and format.

No matter which ebook sites you choose make sure that you retain all of the rights to your ebook. This will enable you to sell your ebook wherever you'd like and not be limited to just one site.

Here are a few ebook sites to get you started:


InfoPost will enable you to upload your ebook to their site, set your selling price, and provide a description of your ebook. They take care of the rest. They'll host and deliver your ebook and process your payments. They pay 80% royalties and you can withdraw your earnings in cash, use it for merchandise at their sites, or even donate it to your favorite charity. You retain all rights to your ebook.

Booklocker provides you with a web page for you to refer your customers. They handle all of the transactions and delivery. They pay 70% royalties on ebooks priced at $8.95 and higher and 50% royalties on ebooks priced lower than $8.95. You retain all the rights to your ebook. In addition, they offer of great print on demand option. They'll print your ebooks one at a time, accept payment and ship your book directly to your customer (usually within 48 hours). They pay 35% royalties on POD orders.

1st Books Library

1st Books Library is an online publishing company that will turn your manuscript into an ebook formatted in PDF and a number of other formats. You retain all rights to your book. They provide your book with worldwide distribution and make it available in more than 25,000 bookstores such as Barnes & Noble and They pay 100% royalties for ebooks up to the first $300 in sales and 40% thereafter. They pay 30% royalties for paperback and hardcover versions.

Take your time and plan your marketing strategy carefully. Track your response rates for each strategy and concentrate your efforts on the strategies that work the best for you. If you've developed a quality ebook and have followed the steps outlined within this series, you'll be well on your way to self- publishing your way to Internet success.

Click here for the previous part to this series.
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Shelley Lowery is the author of Ebook Starter. A complete ebook design kit including over fifty predesigned ebook templates and ebook covers. Shelley invites you to partner with her in her Ebook Starter Affiliate program. Visit:

Sign Up and Use Our New Forums! Voice Your Opinion! Discuss Our Content! Ask for Writing Assistance. Post Your Successes, Queries or Information Requests. Collaborate with Other Writers.

© Freelance Writing Organization - International 1999-2049

IN This Issue
The Write Group
Answering Submissions Calls
Part III: Have Ideas, Will Travel
Part II: Have Ideas, Will Travel
Part I: Have Ideas, Will Travel
Part II: Early Elementary Picture Books
Part I: Early Elementary Picture Books
Part II: Are These Mistakes Costing You Money?
Part I: Are These Mistakes Costing You Money?
Journey Within Your Mind

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Whose Books Are Turning Into Movies?
Bald Ego
Mouse Over To Pause

Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at

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