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January, 2008

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Self-Publishing Part IX -- Designing Your Sales Page
10 Part Reference Series On The Art Of Self-Publishing
By  Shelley Lowery

Writing and designing a great ebook is an essential part of your success. However, it is only a small part of your overall strategy. In order to be successful, you must develop and implement a strategic plan that includes all of the following:

  • A great ebook
  • A web site specifically designed to sell
  • Persuasive ad copy written with passion, excitement and benefit
  • An easy ordering process
  • A powerful marketing strategy

Each step will play a very important role in your overall success. You must plan each step very carefully and develop your strategy to its fullest potential. If even one step fails, your sales will suffer.

Designing Your Sales Page

When you're ready to design your sales page, keep in mind, the most important part of your page is your sales copy. Fancy web sites and graphics don't make sales...words do.

Your sales page should have one specific purpose -- getting your potential customer to take action. It should be simple in design and focus on one specific product.

Design your page in standard HTML and avoid using Flash or anything that requires fancy plug-ins. You want your page to load as quickly as possible and draw your visitor's attention to your text.

Another consideration of great importance is the Search Engines. You must specifically design your page to rank high in the Search Engines. Including good META tags is a step in the right direction. However, META tags are only a small part of preparing a page for the Search Engines. Your page design, title, text, link text and image alt tags all play a very important role in determining how your page will rank.

Visit Search Engine Watch to learn more.

If you'd like a head start on designing your sales page, you can find some free templates here:

Writing Effective Sales Copy

Your words are the most important part of your entire marketing strategy. Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. Pack your copy with all of the benefits your ebook has to offer. Tell your potential customer exactly what your ebook will do for them. Identify a specific problem and promote your ebook as the solution. Write to persuade -- that's the bottom line.

Your sales letter should begin with a powerful headline that DEMANDS ATTENTION. This headline might be in the form of a question that identifies a problem, or it may be in the form of an intriguing statement. Your headline is the most important part of your entire sales copy. If it doesn't immediately grab your visitor's attention, they most likely won't read any further. Developing a great headline should take more time than writing your entire sales letter. It's that important.

Display your headline in a large, bold font that demands your potential customer's attention and intrigues them to read on.

In order to keep their attention, use subheadings (headlines) throughout your sales letter. Subheadings should provide highlights of each section and capture the attention of those who just scan your text. Display your subheading in a large, bold font.

When you begin writing your sales copy, write as if you were talking with just one person. Write your copy with passion and excitement and tell that one person exactly what your ebook will do for them. Write your words so that they seamlessly flow together from your beginning headline through to your order page.


In addition to using a killer headline and sales copy, you must also include some powerful testimonials. Make sure you don't create a separate page for your testimonials, as they most likely won't be read. Place your testimonials throughout your sales letter to ensure their visibility.

Free Bonuses

Another powerful tactic used to increase sales is to include free bonuses with the purchase of your ebook. Many times, you'll find that a customer will purchase your product just for the bonuses.

If you're in need of some great bonuses you can offer with your ebook, visit the following web address:


Completely remove your potential customer's risk by including a money back guarantee. If they're not completely satisfied with your product, for any reason, you'll refund their money. Internet users are apprehensive when it comes to making purchases on the Internet. You must put their mind at ease by building their confidence in you and your products.


The final part of your sales letter should include a PostScript. When your visitor scans your sales message, chances are, they'll read your headline, subheadings and your PostScript message. Place your most important benefits within your P.S. message. It will get read.

Take your time and develop your sales page to its fullest potential. It is an essential part of your success. You may have a great ebook, however, if your sales copy is poor, your sales will be minimal. A great sales page sells.

In part 10 of this series, we will focus on developing your marketing strategy.

Click here for the previous part to this series.
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Shelley Lowery is the author of Ebook Starter. A complete ebook design kit including over fifty predesigned ebook templates and ebook covers. Shelley invites you to partner with her in her Ebook Starter Affiliate program. Visit:

Sign Up and Use Our New Forums! Voice Your Opinion! Discuss Our Content! Ask for Writing Assistance. Post Your Successes, Queries or Information Requests. Collaborate with Other Writers.

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Bald Ego
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Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at

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