INKWELL NEWSWATCH 
Monthly Online eZine  
News And Views For Working Writers

INdex 
 
 INside Scoop
 
 ON THE COVER
 
 INside AUTHORS
 
 COLUMNS
 IN Her Own Write
 INscribe
 Pen IN Hand
 Write On!
 INstruction
 
 WRITER'S LIFE
 Fiction
 Nonfiction
 Screen & Stage
 Poetry
 
 TOOL KIT
 Top 10 Resources
 Advice/Q&A
 Features
 Book Reviews
 Items Of INterest
 Global Offerings
 INside Services
 
 INside CHUCKLES
 Bill The Bard
 The Writer At Work
 Games & Puzzles
 
 FREEdom STUFF
 Classifieds
 Syndication
 Classic eTexts
 Free Software
 IN Banners
 
 ABOUT IN
 Who's IN
 What's IN
 Submissions
 Editorial Calendar
 Advertising
 Join IN's Team
 Contacting IN

IN Front Cover




Search

Learn To Be A Better Journalist

Buy Classic Literature Collections

Acclaimed Screenplay Writing Software

Books On How To Write Fiction

Become A Well Paid Travel Writer



Vote daily and raise our ranking!


TOOL KIT
Features
January, 2008


IN Advertising

Self-Publishing Part VIII -- Setting Up an Affiliate Program
10 Part Reference Series On The Art Of Self-Publishing
By  Shelley Lowery

When you begin marketing your ebook on the Internet, you can dramatically increase your sales with an affiliate program. An affiliate program will enable you to recruit an entire sales force to market your ebook for you. The great thing about having an affiliate program is that your affiliates work for you on a commission basis. They are paid a specified percentage for each sale they make. If they don't make any sales, they won't get paid.

The key to obtaining affiliates is to offer a nice commission for each sale. The higher the commissions, the more affiliates you'll recruit.

There are thousands of affiliate programs on the Internet. In order to be successful, you must sell your affiliate program just like your product. In other words, your affiliate letter should be written like a sales letter. You must persuade your visitors to join your affiliate program by packing your affiliate sales letter with benefits. Tell them exactly what your affiliate program will do for them, how much commission they will receive and make the sign-up process simple.

Setting Up Your Affiliate Program

When you're ready to set up your affiliate program, there are basically two options. The first option is to purchase an affiliate software program. Affiliate software will track your affiliate sales and enable your affiliates to view their stats. This option requires that you run your affiliate program and you are responsible for accepting payment and sending out commission checks.

The second option is to use a third party affiliate tracking company to run your affiliate program for you. These companies will track your affiliate sales, enable your affiliates to check their stats and send out commission checks for you.

Affiliate Tracking Software

AssocTRAC
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2333
Pro-TRACK
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=61

Affiliate Tracking Companies

ClickBank
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=196
Commission Junction
http://www.commissionjunction.com/

Increasing Affiliate Sales

The key to developing a successful affiliate team is to keep your affiliates motivated. Set up an opt-in list to enable them to subscribe and receive new promotional methods, sales letters and articles to assist them in making more sales. This will not only increase their sales, but it will also enable you to keep in contact with your affiliates and introduce new products.

Nobody knows more about your ebook than you do. Set up a page on your web site and provide your affiliates with all of thepromotional information they'll need to market your ebook. This information might include all of the following:

  • Banners
  • Sample ads
  • Articles
  • Reviews
  • Sales letters
  • Autoresponder courses

To further increase sales, create a sample or limited version of your ebook. This ebook should be used to intrigue and persuade your readers to purchase the full version. This can be accomplished by allowing your readers to only view a portion of your ebook. In order for them to gain full access to your ebook, they must purchase the password.

The key to using this technique successfully is to enable your affiliates to customize the sales links within the ebook with their affiliate information. This will provide your affiliates with a viral marketing tool that they can freely distribute and earn commissions for years to come.

Creating a Customizable Ebook

In order to create an ebook that can be customized by your affiliates, your ebook must be in HTML (EXE) format. In addition, you must have a special ebook compiler. This compiler will enable you to specify certain areas within your ebook that may be customized. When your affiliate downloads your ebook, they will also need to download an additional software that will be used to place their affiliate information within your ebook. There are very few compilers on the market that use this technology.

Here are two that I recommend:

Ebook Edit Pro
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2894
Activ E-book
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=105

Both of these compilers will enable you to create an ebook with customizable fields.

Developing your own affiliate program will not only enable you to increase your sales, but it will also drive targeted traffic to your web site. Even if your visitor decides not to purchase your ebook, they may be interested in some other products your web site offers.

Take your time and select the best affiliate option for your business. If you'd rather not take the time to run your affiliate program, you may want to use one of the third party affiliate companies. This is the easiest route and will enable you to concentrate on more important things -- like making more sales and writing new ebooks.

2Checkout.com enables you to accept Visa, MasterCard, American Express and Discover. They also offer recurring billing and a free shopping cart. There is a $49 set up fee. There are no monthly fees. They charge 5.5% + $0.45 fee per sale. Services available for US and non-US merchants.

In part 9 of this series, we will focus on designing your ebook's sales page.

Click here for the previous part to this series.
IN Icon


Shelley Lowery is the author of Ebook Starter. A complete ebook design kit including over fifty predesigned ebook templates and ebook covers. http://www.web-source.net/ebookstarter.htm Shelley invites you to partner with her in her Ebook Starter Affiliate program. Visit: http://www.web-source.net



Sign Up and Use Our New Forums! Voice Your Opinion! Discuss Our Content! Ask for Writing Assistance. Post Your Successes, Queries or Information Requests. Collaborate with Other Writers.

© Freelance Writing Organization - International 1999-2049

Features
IN This Issue
The Write Group
Answering Submissions Calls
Part III: Have Ideas, Will Travel
Part II: Have Ideas, Will Travel
Part I: Have Ideas, Will Travel
Part II: Early Elementary Picture Books
Part I: Early Elementary Picture Books
Part II: Are These Mistakes Costing You Money?
Part I: Are These Mistakes Costing You Money?
Journey Within Your Mind

Support IN
Receive Free Gifts
$20.00 Voluntary Contribution
$35.00 Voluntary Contribution
$50.00 Voluntary Contribution

New Novelist Software


Effectively Manage Your List


Writers Digest 101 Site Award






Your Ad Here

Traffic Swarm For Writers


Hottest Books This Month!

Whose Books Are Turning Into Movies?
Bald Ego
Mouse Over To Pause

Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

Poetry
The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

Pegasus
It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

Re-Verse
The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at FatherGoose.com


Our Own Banner Rotator System
Any banner seen below is either our own or one of our members.
Support the cause - click a banner.


Want Your 468x60 Banner Above? It's FREE For Newly Published Books

© Freelance Writing Organization - International 1999-2049
All Rights Reserved. Copying in any way strictly forbidden.
Our Disclaimer Is Based Upon McIntyre's First Law: "Under the right circumstances, anything I tell you may be wrong."