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January, 2008

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Self-Publishing Part V -- Ebook Design (HTML)
10 Part Reference Series On The Art Of Self-Publishing
By  Shelley Lowery

When designing an HTML compiled ebook, you must create an HTML document (web page) for each page within your ebook. These pages should include all of the following:

Introduction - You can create an image that compliments the theme of your ebook, add your company logo and ebook title or whatever you'd like. You should begin typing your introduction on this page explaining what your ebook is all about.

Foreword - You can include information in regard to warranties, copyrights, trademarks or even an editorial.

Table of Contents - A Table of Contents is really optional. If your ebook contains only a few chapters, a Table of Contents really isn't necessary. However, if your ebook contains many chapters, it is highly recommended that you include a Table of Contents. This will enable your readers to quickly locate important information.

About - This is really an optional page. It really depends upon the type of ebook you're creating. If you're writing your information in the form of a how-to manual, then you should include an "About" page. This page should be used to tell your readers about your ebook, your company, your website, yourself or whatever you'd like. Make sure you provide your website address and your contact information.

HTML ebooks are created just like a website. In order to navigate through the pages, you'll need to include good navigational links on each page. In addition, each page you create should contain links to the previous and next page within your ebook. For example, page two of your ebook should have navigational arrows or links to page one and page three. Page three should have navigational arrows or links to page two and page four and so on.

File Names
All of your files, including HTML pages and graphics, should be placed within a folder by themselves.

Your main or starting page of your ebook should be called, "index.htm" or "index.html", as many HTML compilers require this. You can name the rest of your pages anything you'd like.

Creating Links
When linking to another page within your ebook, your HTML code should look like this:

Your Page

The actual code to do this is:
<p><A HREF="yourpage.htm">Your Page</A></p>

To display an image within your ebook, your HTML code should look like this:

<IMG SRC="yourimage.gif">
<IMG SRC="yourimage.jpg">

Keep in mind that any images you include within your ebook must be included within the compilation.

If you're linking to a web page outside of your ebook, make sure you create a link that includes the full path to the website and will open the page in a new window like this:

<A HREF="" TARGET="blank">
Your Site</A>

If you don't include "TARGET="blank" the web page will open within your ebook.

Enhancing Your Ebook's Appearance
To enhance the appearance of your ebook, include small images that compliment the subject of your ebook. In addition, create small graphic page headers, subject dividers and bullets. By including these images, you will greatly enhance your ebook and provide a more enjoyable experience for your readers.

Try to avoid using animated or large, slow loading images, as these types of images can be very distracting and irritate your readers.

HTML compiled ebooks can include just about everything that HTML 4.0+ supports. You can include live links, subscription forms, order forms, JavaScript, DHTML, Flash, video and sound.

When designing your ebook, try to avoid using anything that requires a special plug-in, such as Flash. Although a dynamic presentation looks nice to those capable of viewing it, not everyone has those capabilities. Flash is very slow loading and can cause your readers to become frustrated when trying to load your ebook.

Creating an Icon
Many HTML ebook compilers are now enabling you to use your own ebook icon. This icon is an image that will be displayed on your clients' desktop. When clicked on, it will open your ebook.

In order to create an icon, you must have a special software program that will save your image with a .ico extension.

You can download a great software program called, "Icon Edit Pro" here:

Before creating an icon, make sure you review your compilation software to make sure that you can include your own icon and to get their specifications.

In part 6 of our series, we will focus on some publishing tips such as copyrighting your ebook, obtaining an International Standard Book Number (ISBN) and more.

Click here for the previous part to this series.
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Shelley Lowery is the author of Ebook Starter. A complete ebook design kit including over fifty predesigned ebook templates and ebook covers. Shelley invites you to partner with her in her Ebook Starter Affiliate program. Visit:

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© Freelance Writing Organization - International 1999-2049

IN This Issue
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Answering Submissions Calls
Part III: Have Ideas, Will Travel
Part II: Have Ideas, Will Travel
Part I: Have Ideas, Will Travel
Part II: Early Elementary Picture Books
Part I: Early Elementary Picture Books
Part II: Are These Mistakes Costing You Money?
Part I: Are These Mistakes Costing You Money?
Journey Within Your Mind

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Whose Books Are Turning Into Movies?
Bald Ego
Mouse Over To Pause

Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at

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