INKWELL NEWSWATCH 
Monthly Online eZine  
News And Views For Working Writers

INdex 
 
 INside Scoop
 
 ON THE COVER
 
 INside AUTHORS
 
 COLUMNS
 IN Her Own Write
 INscribe
 Pen IN Hand
 Write On!
 INstruction
 
 WRITER'S LIFE
 Fiction
 Nonfiction
 Screen & Stage
 Poetry
 
 TOOL KIT
 Top 10 Resources
 Advice/Q&A
 Features
 Book Reviews
 Items Of INterest
 Global Offerings
 INside Services
 
 INside CHUCKLES
 Bill The Bard
 The Writer At Work
 Games & Puzzles
 
 FREEdom STUFF
 Classifieds
 Syndication
 Classic eTexts
 Free Software
 IN Banners
 
 ABOUT IN
 Who's IN
 What's IN
 Submissions
 Editorial Calendar
 Advertising
 Join IN's Team
 Contacting IN

IN Front Cover




Search

Learn To Be A Better Journalist

Buy Classic Literature Collections

Acclaimed Screenplay Writing Software

Books On How To Write Fiction

Become A Well Paid Travel Writer



Vote daily and raise our ranking!


TOOL KIT
Features
January, 2008


Food of Love

Pop! Goes Publicity
Part II: When Less Is Very Definitely More
By  Karen Williams Villanueva

Sometimes a great PR campaign idea hits you like a thunderbolt of consciousness.
Sometimes it's just the minutiae of life that can trigger PR synapses to fire.

It's not always some lengthy, well-thought-out preparation or full-blown PR campaign. Sometimes it can be a passing comment that has found its way to the surface of someone's consciousness and spills forth from their lips in a matter-of-fact way, and hits you like a thunderbolt.

Or perhaps you believe in signs and wonders and you perceive such moments as divine intervention. Whatever it is, it's a less-is-more moment. A small thing that can yield big results.

And it's not to say that as a publicist I haven't thought of all-inclusive campaigns, but, sometimes, you reach an impasse and need a jolt to get the creative juices flowing again.

One such thunderbolt conversational gem that took place at the Route 66 Diner outside Sante Fe:

"Yo, Karen, thanks for lunch, really dig the green chile cheeseburgers here (a New Mexico favorite). Oh, yeah, I've got this weird association with the dry cleaners and have to press on. So, gotta go."

And the words hit me, association, press -- Associated Press. Here I was thinking about how I could get maximum coverage for a book that was really a local/regional enterprise. Then it struck me, thanks to that idea-triggering conversation, that sending it to the Associated Press in our area could yield more than regional results.

When you deal with local branches of the Associated Press, more often than not the story stays regional. But every once in a while the subject matter appeals to their other bureaus and, once it's on the wires, it can be picked up in other territories.

So, not wanting to let the enthusiasm of the moment dwindle, I packaged that sucker up (replete with its beautiful photographs which demonstrated the then and now of New Mexico from the mid-1800's to present day), dropped it by the desk of the entertainment editor that afternoon, and, again, voila! a phone call a few days later from the editor.

Yes, he was interested in meeting the author (a photographer and freelance writer whose day job was surveying and photographing the landscape and ancient cultural sites for the government) and when could I set it up. I contacted the author, checked out his schedule and lined up a few days that might work for both parties.

The first date fell through, done in by a quick and unexpected visit from Prince Charles (ooohhh those ears, like handles on a soup bowl, lovely). Undaunted, I politely pestered for another date. A week later, schedules coordinated, it happened. They met at an outdoor location and both thoroughly enjoyed the interview.

When the piece came out it was a much larger story than I had anticipated. Let it be emphasized that an interesting and gracious interview subject can make the difference between a small article and a sumptuous feature. It hit our region as well as several surrounding states.

Then a few days later we found out the story (printed sans the regional appearances and booksigning events information) was picked up in New York, Hawaii, California, among others, and went almost fully national. Not at all surprisingly, that book was the year's bestseller for the well-respected but regional publisher.

So, one never knows what little thing will lead to bigger and better things -- a passing conversation, something that infiltrates your mind when listening to the radio, something you see in a magazine that gets you thinking, whatever. It's in being receptive and oftentimes, impulsive that you can jump-start the mind into PR action.

Recently a Toronto friend said, "I can't wait to go the CNE (Canadian National Exhibition), and automatically my mind went to CN-E? Hmm, CN-N! And I've got this novelist who writes about sports and he'd be perfect for... yada, yada, yada.

Click here for the previous part to this article.IN Icon



Karen Williams Villanueva is the owner/operator of Karen Villanueva Author Services. A publicist for 20 years, first in the world of rock 'n' roll, and for the last 10 years as a specialist in book PR, she's a transplanted Torontonian living in Albuquerque, NM. Website: http://www.authorcare.com


Sign Up and Use Our New Forums! Voice Your Opinion! Discuss Our Content! Ask for Writing Assistance. Post Your Successes, Queries or Information Requests. Collaborate with Other Writers.

© Freelance Writing Organization - International 1999-2049

Features
IN This Issue
The Write Group
Answering Submissions Calls
Part III: Have Ideas, Will Travel
Part II: Have Ideas, Will Travel
Part I: Have Ideas, Will Travel
Part II: Early Elementary Picture Books
Part I: Early Elementary Picture Books
Part II: Are These Mistakes Costing You Money?
Part I: Are These Mistakes Costing You Money?
Journey Within Your Mind

Support IN
Receive Free Gifts
$20.00 Voluntary Contribution
$35.00 Voluntary Contribution
$50.00 Voluntary Contribution

New Novelist Software


Effectively Manage Your List


Writers Digest 101 Site Award






Your Ad Here

Traffic Swarm For Writers


Hottest Books This Month!

Whose Books Are Turning Into Movies?
Bald Ego
Mouse Over To Pause

Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

Poetry
The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

Pegasus
It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

Re-Verse
The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at FatherGoose.com


Our Own Banner Rotator System
Any banner seen below is either our own or one of our members.
Support the cause - click a banner.


Want Your 468x60 Banner Above? It's FREE For Newly Published Books

© Freelance Writing Organization - International 1999-2049
All Rights Reserved. Copying in any way strictly forbidden.
Our Disclaimer Is Based Upon McIntyre's First Law: "Under the right circumstances, anything I tell you may be wrong."