Monthly Online eZine  
News And Views For Working Writers

 INside Scoop
 IN Her Own Write
 Pen IN Hand
 Write On!
 Screen & Stage
 Top 10 Resources
 Book Reviews
 Items Of INterest
 Global Offerings
 INside Services
 Bill The Bard
 The Writer At Work
 Games & Puzzles
 Classic eTexts
 Free Software
 IN Banners
 Who's IN
 What's IN
 Editorial Calendar
 Join IN's Team
 Contacting IN

IN Front Cover


Learn To Be A Better Journalist

Buy Classic Literature Collections

Acclaimed Screenplay Writing Software

Books On How To Write Fiction

Become A Well Paid Travel Writer

Vote daily and raise our ranking!

January, 2008

Karen Villanueva Author Services

Publicity Forum
Part I: When Less Is More
By  Karen Williams Villanueva

One sure fire way to promote books is to break sound barriers on radio and TV.
Yes, it's true. Less is more.

Even for me, a publicist who believes in hard copy press kits and detailed information, and who has a stream-of-consciousness gift of the gab that needs harnessing like a race horse on steroids -- sometimes, I admit, less is more.

Case in point, an author I represented, Larry Brown, wrote a travel book called America's Most Charming Towns and Villages. The publisher didn't have a large advertising budget and these books don't exactly mesmerize the media in the thrill-a-minute department.

I went online to USA Today, found an article by one of their travel editors, sent a one-sentence e-mail mentioning these unique little towns and the fact that with Christmas coming, perhaps a Best Small Towns To Visit would make an interesting article for readers.

In two days, voila, a response and request for the book. I overnighted a package to them and upon receiving it, the travel editor e-mailed back and said yes, she'd like to feature this in a story, and she did me one better.

She suggested the author select some of the more interesting and diverse ways that small towns celebrate Christmas and write a piece on the 10 Best Small Towns To Visit At Christmas.

The feature ran a few weeks before Christmas in USA Today, both online and print editions. A local author, Brown was thrilled.

Let's say you write Midwest fiction and your heroine is a rodeo star who cooks a mean enchilada. You hear a radio show talking about an upcoming western-themed event they're sponsoring.

The possibilities are many. From guesting on the show to talk about the West's love of rodeos (have some history handy), to suggesting an audience call-in for a giveaway of a few copies of your book and a recipe for the best enchiladas this side of the Rio Grande. Radio can happen fast, so have your ammunition (well, we are talking about the West) ready before you call.

So whether a freelance writer or book author (fiction books can apply if they fit in with some trend, topic or current event such as the above) here's a few things to keep in mind:

1. Keep up with current events and be aware of the seasonal nature of some stories.

2. Whenever you hear about a particular topic via media that relates to what you write, gather your angles and preamble and try contacting the source to offer some exchange that may just land you on the show or in the papers.

3. Call or research story editors of print or electronic media to find out what topics or sections they will be covering in the future. If there's a match, contact them with your suggestions and story ideas (have a few) and ask them (if you get them by phone or e-mail) what they prefer to receive-bio, book, past published articles, press kit, photo, etc.

Once you've established contact and they ask for your materials, send them by courier or priority post and print "Requested Materials" on the package -- you can even print the date they requested it with a code word(s) -- let's say for example "10 Best Towns," as an added identifier to the recipient.

IN Icon

Karen Williams Villanueva is the owner/operator of Karen Villanueva Author Services. A publicist for 20 years, first in the world of rock 'n' roll, and for the last 10 years as a specialist in book PR, she's a transplanted Torontonian living in Albuquerque, NM. Website:

Sign Up and Use Our New Forums! Voice Your Opinion! Discuss Our Content! Ask for Writing Assistance. Post Your Successes, Queries or Information Requests. Collaborate with Other Writers.

© Freelance Writing Organization - International 1999-2049

IN This Issue
The Write Group
Answering Submissions Calls
Part III: Have Ideas, Will Travel
Part II: Have Ideas, Will Travel
Part I: Have Ideas, Will Travel
Part II: Early Elementary Picture Books
Part I: Early Elementary Picture Books
Part II: Are These Mistakes Costing You Money?
Part I: Are These Mistakes Costing You Money?
Journey Within Your Mind

Support IN
Receive Free Gifts
$20.00 Voluntary Contribution
$35.00 Voluntary Contribution
$50.00 Voluntary Contribution

New Novelist Software

Effectively Manage Your List

Writers Digest 101 Site Award

Your Ad Here

Traffic Swarm For Writers

Hottest Books This Month!

Whose Books Are Turning Into Movies?
Bald Ego
Mouse Over To Pause

Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at

Our Own Banner Rotator System
Any banner seen below is either our own or one of our members.
Support the cause - click a banner.

Want Your 468x60 Banner Above? It's FREE For Newly Published Books

© Freelance Writing Organization - International 1999-2049
All Rights Reserved. Copying in any way strictly forbidden.
Our Disclaimer Is Based Upon McIntyre's First Law: "Under the right circumstances, anything I tell you may be wrong."