Monthly Online eZine  
News And Views For Working Writers

 INside Scoop
 IN Her Own Write
 Pen IN Hand
 Write On!
 Screen & Stage
 Top 10 Resources
 Book Reviews
 Items Of INterest
 Global Offerings
 INside Services
 Bill The Bard
 The Writer At Work
 Games & Puzzles
 Classic eTexts
 Free Software
 IN Banners
 Who's IN
 What's IN
 Editorial Calendar
 Join IN's Team
 Contacting IN

IN Front Cover


Learn To Be A Better Journalist

Buy Classic Literature Collections

Acclaimed Screenplay Writing Software

Books On How To Write Fiction

Become A Well Paid Travel Writer

Vote daily and raise our ranking!

Pen IN Hand
January, 2008

Peggy Bechko

Sell That Book
Eight tips
By  Peggy Bechko

As a new writer just starting, you may consider it necessary to become some sort of super hero or a promotional whiz to kick your book into high selling gear. That ain't necessarily so! Here are a few tips that will help you think in terms of sales even before you begin writing that book.

  1. Let's start with fiction. I hate to tell you this, but nonfiction books sell better than fiction. I know, I know, not fair! Still there it is. It just makes sense to write a nonfiction book first if you can. Any special expertise? A fresh angle on a subject you're well versed in? Think about it. If the book does well, you can use that experience and those funds to springboard your fiction writing career. And it doesn't hurt to have a writing credit under your belt.

  2. Choose a subject that allows you to write a book that people need and want. How-to books are ever popular. There is a rising market for e-books and that fits well with the how-to market. Some MP3 players and iPods now download e-books as well. Bottom line: informational books sell well.

  3. Women buy many more books than men do – about 75% more actually. You might try writing something helpful directed at women. Odds are high your sales will be higher with the result of more money in your pocket and more exposure of your name.

  4. Shorter is mostly better. Especially if you're writing a how-to or other informational book. Plain talk and short sentences are welcome. That's, of course, talking about nonfiction. Fiction is a horse of a different color. Nonetheless, even in fiction, if you're writing in a specific genre check on the lower end of the word count. Remember shorter is also usually cheaper to publish.

  5. Ever think of doing a series? In the nonfiction category, the Chicken Soup Series and the Dummies series leap immediately to mind. In fiction, there's the Dark Hunter series by Sherrilyn Kenyon in Romance and there's also Orson Scott Card's Sci-Fi classic Ender's series. Many more series exist in both categories, but you get the drift. Series build upon themselves creating more exposure and more sales. Doesn't hurt either when approaching an editor to mention you have ideas for several more book sin the same vein. And if you're self-publishing the same applies.

  6. Choosing a title is a lot more work than it first appears. Tap into emotions. Remember the last time you picked up a book? How long did you look at that cover (front and back) before you opened the book or put it back on the shelf? You must hook your potential buyer and reader from the first second. Then remember, odds are the editor or publishing house will probably change it. Sigh, that's the biz. On the other hand if you're self-publishing it's going to be totally up to you to come up with that great title, short but informative. And that doesn't even include the artwork for the cover. Get input from friends and writers if you do this yourself, or hire a professional graphics company to produce that cover.

  7. Don't forget speaking engagements whether you're going in for nonfiction or fiction. Decide what you might charge to coach others either in the subject you've undertaken (nonfiction) or about writing in general. Speak at seminars. Yes, I know, speaking in public freaks you out. Well, get over it. Sooner or later you're gonna have to do it so you better get ready for it.

  8. Think about marketing before your book is released. Better yet, think of that when you're writing the book. Think about how you might present it, where you can advertise, are there blogs or newsletters where you can post information about the book when release is imminent? Places where you want to send it for possible review? Set up your own website. Write all this down. Jot down other opportunities when you see or hear about them while you're still creating your masterpiece.

Try these ideas and you'll find you have a much better chance of creating a book that sells well when you hit the market.

IN Icon

Author of Doubleday western novels, Harlequin romances, Fictionworksfantasies (eBook format), Peggy Bechko has also optioned screenplays domestically and abroad, written for an animated series and for variety of other venues. She's working on a new novel and collaborating on a animated series.

Sign Up and Use Our New Forums! Voice Your Opinion! Discuss Our Content! Ask for Writing Assistance. Post Your Successes, Queries or Information Requests. Collaborate with Other Writers.

© Freelance Writing Organization - International 1999-2049

Pen IN Hand
IN This Issue
Cha, Cha, Cha, Changes!
Writer As Juggler
Sell That Book
Writers Write
Refined Author's Guide
Writers As Complainers
Get A Clue
How Not To Query
Blown To Hell (Excerpt)
Six Editing Hints For Writers

Support IN
Receive Free Gifts
$20.00 Voluntary Contribution
$35.00 Voluntary Contribution
$50.00 Voluntary Contribution

New Novelist Software

Effectively Manage Your List

Writers Digest 101 Site Award

Your Ad Here

Traffic Swarm For Writers

Hottest Books This Month!

Whose Books Are Turning Into Movies?
Bald Ego
Mouse Over To Pause

Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at

Our Own Banner Rotator System
Any banner seen below is either our own or one of our members.
Support the cause - click a banner.

Want Your 468x60 Banner Above? It's FREE For Newly Published Books

© Freelance Writing Organization - International 1999-2049
All Rights Reserved. Copying in any way strictly forbidden.
Our Disclaimer Is Based Upon McIntyre's First Law: "Under the right circumstances, anything I tell you may be wrong."