INKWELL NEWSWATCH 
Monthly Online eZine  
News And Views For Working Writers

INdex 
 
 INside Scoop
 
 ON THE COVER
 
 INside AUTHORS
 
 COLUMNS
 IN Her Own Write
 INscribe
 Pen IN Hand
 Write On!
 INstruction
 
 WRITER'S LIFE
 Fiction
 Nonfiction
 Screen & Stage
 Poetry
 
 TOOL KIT
 Top 10 Resources
 Advice/Q&A
 Features
 Book Reviews
 Items Of INterest
 Global Offerings
 INside Services
 
 INside CHUCKLES
 Bill The Bard
 The Writer At Work
 Games & Puzzles
 
 FREEdom STUFF
 Classifieds
 Syndication
 Classic eTexts
 Free Software
 IN Banners
 
 ABOUT IN
 Who's IN
 What's IN
 Submissions
 Editorial Calendar
 Advertising
 Join IN's Team
 Contacting IN

IN Front Cover




Search

Learn To Be A Better Journalist

Buy Classic Literature Collections

Acclaimed Screenplay Writing Software

Books On How To Write Fiction

Become A Well Paid Travel Writer



Vote daily and raise our ranking!


TOOL KIT
Advice/Q&A
January, 2008


Word Wright

Neubauer's Nuggets
No problem is too big or too small for our Joan
By  Joan R. Neubauer

Each month, award-winning author Joan R. Neubauer answers questions from you, her readers. She will answer questions about writing, promotion, publishing, and any other aspect of the publishing industry you can think of. Send your questions to her at submissions@fwointl.com Subject: Neubauer Nuggets, and maybe yours will be the question she answers next month.


Dear Joan,

I just sold my first book, but now it occurs to me that I didn't see anything in the contract that mentioned any marketing budget on the part of the publisher. What can I reasonably expect the publisher to do for me in the way of marketing?
-Vienney
El Paso, Texas

Dear Vienney,

Welcome to the real world. Unless a publisher has made a huge investment in you and your book (big production costs and big advances), they will do very little for you. The burden of marketing and promotion falls to you as the author.

If you wonder why you should bother, the best reason I can give you is your next book. If you don't promote, you won't sell many copies. If you don't sell enough copies to make back the investment the publisher has made in you, they won't want to sign you up for a second book. So don't look for a marketing budget in your contract, look to yourself.

Look for every and all opportunities to make a presentation, do a book signing, get your name and the name of your book out there in the spotlight. If this book makes people think of you as an expert in any field, then market yourself as an expert to the media, especially if something happens in the news that makes information you have to offer pertinent.

Attend city or town events armed with copies of your book, press kits, and bookmarks. Give bookmarks away like candy. Tell people about your book. Talk to anyone from the press and give them a press kit. Talk to book sellers and other retailers and ask if they will carry your book and host an event for you.

Book yourself as a speaker at service organizations, chambers of commerce, writers groups, and in short, any place that has a speaker. You'll be able to sell your book at those places. Attend book festivals to promote your book. Get newspapers write a feature about you when you go anywhere to do an event. Try to book two or more events in the same place to make your travel more efficient.

Use your imagination, and never discount an opportunity or any person. You never know who can help you promote.
-Joan

Dear Joan,

I've been freelancing for several years now and have published three books with royalty houses. I understand that my publisher will do little or nothing for me in the way of promotion, but promotion is an expensive proposition. Unless I sell lots of books, I can't continue to eat the costs of promotion. What can I do to defray these costs?
-Steve Pantoleano
New York

Dear Steve,

Congratulations on your success and credits, and you're right. You can only go so long absorbing the costs of promotion before it no longer pays. However, by now, you should have earned enough of a reputation as an author and speaker to ask for some payment when you go somewhere to make a presentation.

Most groups can't pay a huge amount of money; however, you certainly should be able to negotiate an honorarium of $50 to $100 per group in addition to selling books. You are after all an expert and a dynamic speaker, right? Remind event organizers of your expertise, experience, and ability to wow an audience, and then get down to negotiating.

If, for example, you have to travel 100 miles to a city for an event, try to book a few more presentations in that same city or nearby cities. If you get lucky and schedule four events over two days, and have negotiated a fee of $100 at each event, that would pay you $400 in speaking fees, plus whatever books you could sell. That should cover your costs plus give you a bit of a profit. Better yet, if you have to travel 100 miles to your events, try to book a paying gig on your way to or from those events. You won't add any miles to your trip and you probably won't have to spend an extra night in a motel.

Of course with larger groups or farther travel, you could negotiate larger fees. The cost of gas these days is very high, and you could very honestly use that as one of the reasons you charge. Network with other writers who are promoting their books. I have found that others have ideas I have never thought of and have found them most helpful. Then get out there and make some money.

-Joan
IN Icon


Joan R. Neubauer is an author, publisher, public speaker, and editor. Her latest books are A Serpent’s Tooth and Shadow Dancing. For information on topics that Joan speaks about or to invite her to speak to your organization, you can contact her at Joan@WordWright.biz

Sign Up and Use Our New Forums! Voice Your Opinion! Discuss Our Content! Ask for Writing Assistance. Post Your Successes, Queries or Information Requests. Collaborate with Other Writers.

© Freelance Writing Organization - International 1999-2049

Advice/Q&A
IN This Issue
Neubauer's Nuggets
Author/Agent Contract
Author's Bill Of Rights
Character Questionnaire
Chase Scene Checklist
IN Editing Tricks
Neubauer's Nuggets
Neubauer's Nuggets
Neubauer's Nuggets
Neubauer's Nuggets

Support IN
Receive Free Gifts
$20.00 Voluntary Contribution
$35.00 Voluntary Contribution
$50.00 Voluntary Contribution

New Novelist Software


Effectively Manage Your List


Writers Digest 101 Site Award






Your Ad Here

Traffic Swarm For Writers


Hottest Books This Month!

Whose Books Are Turning Into Movies?
Bald Ego
Mouse Over To Pause

Writer’s Block
The path to inspiration starts
Upon the trails we’ve known;
Each writer’s block is not a rock,
But just a stepping stone.

Poetry Is Not
Penned to the page
Waiting for us to admire.
It is only a lonely thought
Caught by tears on fire.

Silent Echoes
A quiet rhyme upon a page
Is what a poet gives;
Some gentle words whispered in trust
To see if memory lives.

Bard From Deadlines
What makes a poem finally work
Is not the time it takes;
It’s how the poet used the muse
To prophet from mistakes.

Be Mused
The art and craft of poetry
Are not so far apart;
The craft comes from the cunning,
The rest comes from the heart.

Fine Vintage
Don’t plant your poem on the page
As though you’re hanging drapes;
It’s shape and flow should come and grow
Like wild summer grapes.

Getting It Write
Writers write what they know best,
Their passions, fears, and dreams;
Writers rarely write about
What other call their “themes.”

Double Vision
A writer’s life is paradox,
It’s more than what it seems;
We write of our reality,
The one inside our dreams.

Poetry
The echo of a promise,
The thunder of a sigh,
The music of a memory,
A child asking why.

Letter Perfect
Twenty six symbols arranged on a page
Can send a soul to heaven or torment it with rage,
Can free a fragile world or hold it in its net--
The power and the magic of the mighty alphabet.

The Write of Passage
The jump from writing just for fun
To getting paid for it
Begins when you first realize
You know you’ll never quit.

Pegasus
It is not the magic of his wings
That sets us free from our bond.
It is the muse within ourselves
That lets our words lift us beyond.

Photo Poet
Consider your mind the darkroom,
Consider your life the lens,
Consider your eye the camera
On whose focus the poem depends.

Rising Moon
A poem is a rising moon
Shining on the sea,
An afterglow of all we know,
Of all we hope to be.

Star Light
Writing a poem,
Reaching a star,
In making good art
We find who we are.

Spider Web
A poem is a spider web
Spun with words of wonder,
Woven lace held in place
By whispers made of thunder.

Re-Verse
The final draft upon the screen,
At last my poem’s through;
A verse of only four short lines--
I rewrote twenty-two!

Read All Of Charles Ghigna's Poetry at FatherGoose.com


Our Own Banner Rotator System
Any banner seen below is either our own or one of our members.
Support the cause - click a banner.


Want Your 468x60 Banner Above? It's FREE For Newly Published Books

© Freelance Writing Organization - International 1999-2049
All Rights Reserved. Copying in any way strictly forbidden.
Our Disclaimer Is Based Upon McIntyre's First Law: "Under the right circumstances, anything I tell you may be wrong."